Family Law

Internet Marketing and SEO For Divorce Attorneys

Targeted Search Engine Marketing

As a family law attorney, you know how important it is to maintain an effective and targeted marketing campaign that reaches potential clients in your area.

Typically, family law is a more volume-based business, meaning that you’ll need to generate more leads and handle more cases than an auto accident or medical malpractice attorney that is looking for one or two big cases per month.

In order for your family law website to generate more and better leads on the Internet, it needs to rank well for a number of targeted keywords that are relevant to both your practice areas AND location. But despite popular opinion, ranking well for a small number of keywords like “(city) divorce attorney” and “child custody lawyer in (State)” is not the only key to success when it comes to search engine optimization and Internet marketing for a family law firm.

The general rule of thumb when it comes to marketing ANY type of law firm is to not put all of your eggs in one basket, and if you spend all of your time and effort trying to rank for only 5-10 keywords than you’re missing the bigger picture.

We Know This From Experience

We have over five years of experience performing Internet marketing for law firms, and we’ve worked with a number of family law attorneys from throughout the country.

We’re able to take the experience and data that we’ve built over the years and put that to good use when we’re coming up with a strategic approach to making your website more visible on Google, Bing, and Yahoo! for keywords that actually generate leads.

Long-tail family law keywords such as “filing for divorce in (state)” and “can I file for child custody in (state) if we’re not married?” may not generate the number of visits that a more generic keyword like “(state) divorce lawyer” will, but ranking well for these types of keywords will result in more potential clients visiting your family law website and more people being aware of your law firm and your brand.

Typical family law practice areas/topics that we’ve had experience marketing include (but aren’t limited to):

  • Divorce
  • Child Support
  • Child Custody
  • Third Party Custody
  • Paternity
  • Mediation
  • Father’s Rights
  • Post Decree Modifications
  • Postnuptial Agreements
  • Prenuptial Agreements
  • Property Division
  • Relocation
  • Same-Sex Legal Issues
  • and more…


Case Study: Results that We’ve Obtained for A Family Law Firm

One family law firm that we started working with late last year was with 2 different legal web marketing providers and was becoming extremely frustrated with the lack of results and visibility that their bankruptcy website was experiencing.

We convinced them to switch to The Search Ninjas, and less than a year later we’ve obtained the following results:

  • a 72% increase in overall traffic
  • a 56% increase in organic search engine traffic
  • a 65% increase in State website visits
  • a 70% increase in city website visits
  • a 243% increase in Google+ Local impressions in the city of their satellite offices
  • a 56% increase in Google+ Local impressions in the city of another satellite office
  • an 87% increase in impressions in their primary city (which happens to be extremely competitive)

Their lead generation efforts have also improved, and we’ve implemented some advanced conversion methods like trackable phone numbers, free report downloads, etc. which has resulted in The Search Ninjas being their trusted Internet marketing provider for the foreseeable future.

Want to Know How We Can Help Your Family Law Practice to Rise to the Top?

If you’re interested in finding out how The Search Ninjas can help you improve your website’s visibility and lead generation efforts, fill out the form below and a search ninja will contact you for more information.


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