Pay-Per-Click and Display Advertising for Lawyers
Pay-Per-Click advertising is the most widely-used advertising method on the Internet as of 2011, and an increasing number of lawyers, law firms, and webmasters are realizing the importance of effective PPC campaigns. It’s very easy to setup a legal PPC campaign with a budget, and blow through that budget before you know it without any type of ROI.
Factors such as:
- Finding the right PPC/display ad platform to reach your target audience
- Campaign-specific ad copy
- Landing page conversion rates
- A/B Split-Testing ad copy and landing page variables
- Banner design and layout (for display ads)
- Keywords and bid amounts
- Quality scores
Can make the difference between an effective PPC campaign and throwing money away.
Luckily, the Search Ninjas specialize in not only finding the right advertising opportunities for your business, but also in running an effective campaign that pays off (versus just paying out).
For more information on how we can setup a new PPC campaign, or even tweak your existing campaign to maximize it’s performance, please contact us today for a free consultation.