Can Implementing an SSL Improve Your Search Engine Rankings?
According to a report on Wall Street Journal, Google may be considering rewarding websites that use encryption with higher search engine rankings in their index. The report says that Matt Cutts, Google’s head of Webspam, has had private conversations with internal resources at Google about including SSL implementation to it’s long list of ranking factors. Apparently it would take some time to implement this change to Google’s algorithm, but many in the SEO and Internet marketing industries have been predicting this for some time now.
The proposed change isn’t welcomed by everyone. Danny Sullivan, Search Engine Land’s editor and host of SMX West where Cutts makes frequent appearances, thinks that it may just be another way for spammers to gain the upper hand.
Rewarding sites for [encrypting pages] in the algorithm would be a huge step,” says Sullivan. “It also possibly causes an immediate change by all the wrong sites,” he says referring to sites that focus more on gaming Google results than developing good content.
Others believe that, when a site switches from “http://” to “https://”, it can be potentially harmful to SEO efforts because the links from other websites are now to a different URL, and it may be like starting all over again. You should ask your current web provider if an SSL is something that your website may benefit from, and as always, make sure you weigh the pros and cons of implementing an SSL onto your law firm’s website.