Website Development

In today’s digital age, having a well-designed website is crucial for the success of any business. It serves as the cornerstone of your online presence, acting as a powerful marketing tool to attract and convert customers. 

 

Convert More Clients

Website design plays a pivotal role in converting visitors into customers. By employing user-centric design principles, such as intuitive navigation, clear calls-to-action, and persuasive visual elements, you can guide users through a seamless journey and encourage them to take desired actions.

A well-designed website instills trust, enhances credibility, and creates a positive perception of your brand, all of which contribute to increased conversion rates and business success.

WordPress: A CMS for Flexibility and Control

WordPress has emerged as a leading platform for website design and development, offering unparalleled flexibility and control. With its user-friendly interface and extensive range of themes and plugins, it empowers business owners to customize their websites easily.

As an opensource content management system (CMS), WordPress offers countless integrations and implementations, making it our CMS of choice when building new websites.

million websites use WordPress as a CMS.

%

of websites that use a CMS use WordPress.

thousand free WP plugins are available.

the year when we first started using WordPress

Responsive Design: Reaching Customers on All Devices

In today’s mobile-driven world, having a responsive website design is crucial. A responsive design ensures that your website adapts and delivers an optimal viewing experience across various devices, including smartphones and tablets. By providing a seamless and user-friendly experience, regardless of the device being used, you can engage a wider audience and improve customer satisfaction. Responsive design also plays a significant role, as search engines prioritize mobile-friendly websites in their rankings

A well-designed website instills trust, enhances credibility, and creates a positive perception of your brand, all of which contribute to increased conversion rates and business success.

How Does Website Design Affect SEO?

Website design is essential for SEO. The design of a website directly impacts the user experience, while the coding of a site can impact search engine crawlers’ ability to understand and rank a website.

An attractive and well-structured design improves user engagement, reduces bounce rates, and signals to search engines that the website is valuable and relevant. 

Working with a digital marketing provider that has a full-scale understanding of both website development and SEO can make the difference between a seamless website transition, and months of traffic drops because your vendor dropped the ball. We see this far too often, and we have gained valuable knowledge over the years of everything that needs to be in place during the development phases to ensure your website maintains Google and search engine rankings.

Website Design Process

Here’s how our website design process usually goes:

1. Wireframe Design

This is where we begin the design process. We use your existing website and logo as our starting point to identify preferred colors and design preferences. We also ask you to send us a few URL’s of your competitors’ websites that you like. We then put together mockups of the home page and important interior pages (services, about us, blog, contact us, etc.) for you to review.

2. Development + Strategy

Once a website look and feel are approved, we begin developing your website on a staging server so that you’re able to track our progress as we go. We start moving over (or writing new) content, all while implementing important SEO factors such as 301 redirects, schema.org structured data markup, and SEO meta data. This is also where we begin keyword research and strategy implementation.

3. Launch

Once we’ve completed the development of your new website, along with optimizing it for search engines (SEO), your new website is ready to launch. We handle all aspects of the website launch, from DNS records to installing Google Analytics and Google Search Console. You and any employees that need access will be registered as users, and we begin the strategy execution phase.

Get a Free Website Evaluation

Want to find out if your current website is hurting you more than it’s helping? Let us take a look. We offer a free website evaluation where we review your website’s coding and design, along with search engine rankings for your primary keywords, and send you a free high level report of our findings.