The Other Search Engine: Optimizing for Bing
When we talk about search engine optimization, many people assume that we are only talking about Google optimization. But although Google is the world’s leading search engine, it it’s the only one and it shouldn’t be your only focus. Bing, the search engine created and run by Microsoft, gets somewhere around 17 percent of all search queries – and many believe that the percentage will only go up over time. In addition, Bing powers searches on a number of popular websites and platforms, including Yahoo! Search, Facebook, Hotmail, Apple, and Windows 8.
So, now that you know optimizing for Bing is important, what can your business do to start?
- Claim and optimize your business listing. Especially if you have a local business, claim your profile in the Bing Business Portal. Correct and standardize your listing, add photos and relevant information, and list your business categories. Also consider adding citations and adding a deal or two to new customers.
- Go “old school.” Bing’s ranking algorithm is not as complex or developed as Google’s is, so it is easier to rank well using older SEO strategies, such as hyperlinked keywords. Although you should not revert to old tricks of the trade that could hurt your Google Page Rank, you could keep in mind old school tactics that are easy to execute and that don’t harm your other SEO efforts.
- Be patient when waiting for results. Bing also takes longer to crawl and index websites for changes and new material. This means that if you make improvements, start a new marketing campaign, or try out a new strategy, you will not see immediate results. Don’t get frustrated – stay calm and check back for results.
- Remember that quality content trumps everything. The fact that Bing and Google use different strategies to index and rank websites should drive home an important point: it can be frustrating and wasteful to write and design your website for search engines. Both Bing and Google ultimately want to make their users happy, so your goal should be the same: creating helpful, relevant, accurate, and high-quality content is the number one best way to rank well (and to run a successful, growing business).
Do you need assistance with your search engine optimization? Do you want to learn more about optimizing for Bing? The Search Ninjas offer a free, no obligation SEO audit that can help clarify your online marketing and optimization needs. Call now to schedule: (410) 929-5610.