Marketing Links for Lawyers: This Week’s Ninja Stars (8/18/2014)
It’s the tail end of summer, and this week we are talking about vacation: from how to handle your social media accounts when you leave the office, to what you can learn about marketing while you are at the beach or on the golf course. We’ve also included some interesting news for our many clients who are small business owners: a new study found that entrepreneurs don’t go on vacation nearly enough and when they do, they have trouble unplugging from their jobs.
Whether you’ve found time for family and fun this summer, or whether you are dreaming of a future vacation, there should be some useful information for you below. Ready to start reading?
- Five Fresh Tips for Email Marketing. At CopyBlogger, Pratik Dholakiya shares some great advice about approaching email marketing in an effective way. Here’s what we like best about his tips: a lot of them involve analyzing your results, learning, about your users, and conducting research. His other big tricks? Focusing on customer engagement and social media in tandem with sending out regular emails.
- Step-by-Step Content Audit walk-though. Everett Sizemore at The Moz Blog has wowed us with his exhaustive look at the content audit process. This is a must-read for anyone who thinks their website is suffering from too little, too much, or plain bad content. And a must-read for anyone who is interested in improving their SEO as well as the usefulness of their website. A content audit has never hurt anyone!
- How to Take Social Media Vacations. We all agree that social media is useful and good for business. But we probably also all agree that too much social media isn’t healthy for anyone. On the Buffer Blog, Kevan Lee talks about how you can step away from your Twitter and Facebook accounts without harming your social media presence – and why you might want to take occasional breaks. From automating your Tweets for a week to setting up a scheduling queue, this post has it all.
- Learn about marketing while you are on vacation. Media Post has an interesting article about what you can learn about email marketing from taking a vacation: from using data to fix customer problems to finding creative ways to surprise your users. For two more fun tips, read Loren McDonald’s full article by clicking the link above.
- News: Small Business Owners Don’t Take Vacation. Bad news for small business owners from Fortune Magazine: almost half of you haven’t taken any vacation in 2014 and 61 percent will only take about five days off this calendar year. The reason? Many are too busy running things to take a break. Not only are many entrepreneurs missing out on vacay, the majority of those that do get out of the office end up working while on the road.
Are you back and your summer vacation and ready to think seriously about your web design and SEO? Call The Search Ninjas today to speak to our website design team or request a free SEO audit: (410) 929-5610.