Marketing Links for Lawyers: This Week’s Ninja Stars (7/21/2014)
Two of our articles this week focus on you: why you are important to your own business and how improving yourself can improve your bottom line.
Especially when it comes to law firms (and many other small businesses), you are at the center of what is being marketed. People don’t care which big firm won they case, they remember the face of the attorney that did it. People don’t care about how long the firm has been around, they care about what experience you have at winning cases like theirs.
So, how can you improve yourself and therefore improve your business? One of our articles this week, from Buffer Blog, discusses how you can establish yourself as an authority in your field by not being afraid to say, “I don’t know.” A second article, published in Forbes, discusses how your own self-image can affect how you do business and how you are viewed by others.
In addition, this week we also have interesting articles on content marketing fads, local citations, and the Hummingbird update 10 months later.
- Avoiding content marketing fads. Brad Shorr of Social Media Today has a simple but important message about online marketing and content marketing: if you are just blindly following one fad after another, you are going to end up with mediocre results. In this post, he shares three keys to keeping ahead of the competition – and you might be surprised at how simple (and untrendy) they are.
- Becoming an authority in your industry. One of the keys to finding success in your business is establishing yourself as an authority in your field – and this is perhaps even more important for attorneys. But how do you become an authority? This week on the Buffer Blog, Kevan Lee discusses how admitting that you don’t know something can not only endear you to your followers, but also help you learn.
- A local citations primer. This excellent post about local citations by Casey Meraz on the Moz Blog gives business owners a step-by-step guide to how to check and fix your local citations across the internet. All too often we find that our clients are spending thousands trying to improve their search rankings when what they really need to be doing is fixing simple problems, like inconsistencies with their name, address, and phone number.
- Improving your self-image. This Forbes article by Siimon Reynolds discusses something that is often ignored in the world of small business, online marketing and web design: the importance of self-image. Learn three different strategies you can use to increase your confidence and therefore improve your business. Here’s the first one: invest in your own competence.
- 10 months after Hummingbird. When Hummingbird was announced by Google last fall, it caused a flurry of blog posts and tons of speculation. But now, looking back, we have a clearer idea of what exactly Hummingbird was and how it is still affecting the world of search. For anyone confused about Google’s search updates, this Search Engine Land post by Eric Enge is a must-read.
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