Marketing Links for Lawyers: This Week’s Ninja Stars (6/9/2014)
The web is getting more visual every day – and your potential client is looking for images and videos more than ever before, both on their mobile devices and on their social networking websites. This week Tech Crunch shared how digital advertising is changing how small businesses spend marketing dollars and how targeted, visual online campaigns are going to be big winners in the future.
Read more about how you can embrace visual online marketing below – and check out four other top marketing news stories from around the web.
- Social media marketing is going visual. Tech Crunch has the numbers to back up what we’ve been pretty sure of for a while: social media marketing is leaning away from text and going toward visual images and video. Sites with a visual aspect, like Instagram, SnapChat, and Pintrest are taking off, while email marketing campaigns and other all-text marketing efforts are lagging.
- Thinking about raising your rate? One of the trickiest parts of working for yourself is figuring out how much to charge your clients. This week, Brad Farris of EnMast explains how raising your rates can help your business, your work load, and your work-life balance, all while getting you better clients. It’s a good lesson in supply and demand – and in charging what you are truly worth.
- Learning how to go viral. How can you get a blog post to go viral? And even if you figure out how, is it worth all of the trouble? Lee Odden at Top Rank Blog discusses the rarity of viral videos as well as why you might be better off focusing on things besides getting millions of views – things like engaging your readers and getting them to take action.
- How to grow your email list. Kevan Lee at Buffer Blog has a lot to tell you about building your email list – and it all starts with great content and clear calls to action. But that’s just the beginning. Read on – from a site with 20,000 email subscribers – to learn six awesome strategies for netting new email readers, including installing popup ads and message tests.
- Panda 4.0 and press releases. A few weeks after the release of Panda 4.0 and many SEO experts are still trying to understand its affects. At SEER interactive, Sean Malseed explores why press release websites like PRWeb seem to have gotten slammed by the newest Google algorithm update. Long story short? Google may be trying to punish companies who use online press releases as marketing tools instead of as a way to connect with journalists and the media.
Does your attorney website need to get more visual? Or do you need to evolve your online presence in another way? Call The Search Ninjas today to speak to our website design team or request a free SEO audit: (410) 929-5610.