Marketing Links for Lawyers: This Week’s Ninja Stars (6/30/2014)
This week, all of our highlighted articles are about business blogging – you know, that thing you should be doing regularly, but that always seems to come last on your to-do list? We hope that the below posts will remind you why business blogging is extremely important to your SEO and your online marketing plan, especially if you are an attorney or run a law office.
From Google Authorship changes to adding images to building your subscribers list, we have lots of imperative information about business blogging up ahead:
- Email list building through your blog. Your blog should actually be doing work for your business – and that includes helping grow your email list. At ProBlogger, nine people with successful business blogs share their secrets for getting people to hand over their email addresses after they read a post. Here’s just one tip: add a non-annoying pop-up that asks readers to subscribe.
- Eight types of images you can add to your blog posts. A blog post without an image is bad for SEO and bad for readers. But what kind of image should you add? This post by CopyBlogger reviews eight different options, plus their pros and cons. Learn about when and how to use stock images, personal photographs, and screenshots to dress up your blog entries.
- Google removes authorship photos from search. Search Engine Land informed us this week that Google has taken steps to remove Google Authorship photographs from search results. In other words, if your Google+ profile is linked to your blog, when your blog entry appears in organic search results, your profile photo won’t appear next to the entry. Google says it’s to clean up the visual appearance of searches – but will it affect how much traffic your blog gets? Click above to find out.
- Finding inspiration for new blog posts. Buffer Blog writer Kevan Lee has written a blog post about how to come up with ideas for blog posts – what an idea! From how to get inspiration to strike, to how to develop your initial ideas, Lee will take you through the process of brainstorming and creating. One of his best tips? Read a lot and don’t be afraid to work off of ideas that others have already had.
- Making sure your content is credible. On the Moz Blog, Carson Ward discusses how building your credibility is based upon – yep, you guessed it – posting credible content drawn from credible sources. This is a great post for those who might not be familiar with the pillars of writing and reporting: cite your sources, analyze your data correctly, and use quotes.
Ready to get a blog rolling, or need a website redesign? Call The Search Ninjas today to speak to our website design team or to request a free SEO audit: (410) 929-5610.