Marketing Links for Lawyers: This Week’s Ninja Stars (6/23/2014)
To be, or not to be? To podcast or not to podcast? To advertise on Facebook, or not to advertise on Facebook? This week, we are looking at some of the toughest online marketing and SEO questions small businesses and law firms ask – and weighing the pros and cons of each choice. Usually, there’s no simple answer: a podcast could be an awesome idea for a divorce attorney in a big city, but not a great idea for a commercial business lawyer who is catering to a small geographic area.
Below, find answers to your most pressing YES or NO marketing questions, from whether you should invest in search engine optimization, to whether you should create an editorial calendar for your content creation team.
- When SEO is a bad choice. Yes, even people who work in search engine optimization for a living understand that sometimes SEO simply isn’t the answer to your business’ problems or needs. This week at Forbes, SEO specialist Joshua Steimle reviews a few different reasons you may want to steer clear of SEO for the time being – such as a lack of budget or a need for immediate results.
- When advertising on Facebook is a waste. Social media is a trendy thing right now, and Facebook is the most popular social media outlet. So, shouldn’t your law firm advertise on Facebook? At the New York Times, Eileen Zimmerman discusses how Facebook ads can be helpful in some cases, and when you should spend your online marketing dollars elsewhere. For example, if you don’t think your ideal clients use the social media service, don’t advertise on the website!
- To podcast or not to podcast. Podcasting can be a great way to reach a new audience as well as establish yourself as an authority in your field. But is podcasting worth the time and effort, especially in your industry? At the Buffer Blog, Kevan Lee looks at what it takes to start a successful podcast from the ground up, along with dozens of helpful tips for the beginner podcaster.
- Should I invest in a long YouTube video? Longer is always better, right? Not when it comes to online video ads and online content. At SEER Interactive, Harris Neifield explores the data behind deciding how long your online videos should be – and numbers don’t lie. Users are less likely to view long videos in their entirety, so it is usually best to save your money and produce shorter spots.
- Yea or Nay to the editorial calendar? Most content strategists will tell you that it is an excellent plan to have an editorial calendar for both your online and offline content: they can save you time, ensure that your site is updated, and keep all of your content creators on the same page. However, there are a few important cons to consider as well, according to Small Business Trends. Read on to learn about some possible troubles that come with planning your content ahead.
Do you need help answering a tough online marketing or SEO question? Call The Search Ninjas today to speak to our website design team or to request a free SEO audit: (410) 929-5610.