Marketing Links for Lawyers: This Week’s Ninja Stars (5/26/2014)
The biggest news in the SEO world this week was without a doubt Panda 4.0: the newest update to Google’s search engine algorithm. As the online world scrambles to figure out exactly what this new panda looks like – and which websites will be affected – Google has stated that that this roll out simply means that Google is getting closer to its goal: to provide readers with the highest quality and most helpful articles based on their query.
Below, read more about the Panda 4.0 update along with this weeks other top stories from the web design and SEO world:
- Understanding the Panda. Barry Schwartz at Search Engine Land covers all of the basics regarding Panda 4.0, including a list of websites that were apparently hurt by the update and a list of sites that were apparently buoyed by the update. In addition, Schwartz outlines a helpful history of Panda updates.
- 2014 Social Media Marketing Industry Report. Michael Stelzner at Social Media Examiner has released his sixth annual social media marketing report. This 50-page document, which is free to download until May 30, takes a thorough look at how businesses use social media – and how their use has changed over the years. Take a close look at the real benefits of social media marketing as well as how your competitors are taking advantage of sites like Facebook and Twitter.
- Brainstorming original content ideas. Content creation takes a lot of work, but the biggest challenge is always the same: coming up with something to write about. At the Content Marketing Institute, Michele Linn discusses a handful of helpful ways to come up with unique content ideas. Our favorite: write about the topics related to your business that you are truly passionate about.
- Seeing the Science of Infographics. Jon Salm at the Buffer Blog takes a fascinating look at how the brain processes images and infographics. A great read for anyone who truly wants to understand how their users see their website – and what they can do to give their users the information they want and need. The best takeaways: limit your color palette and get rid of distracting embellishments.
- Using Twitter for customer service. How does your law officer handle customer service? As more and more people are using Twitter to communicate directly with businesses, businesses have to find a smart way to engage with customers over social media. In this Small Business Trends blog post by Rieva Lesonsky, learn about the first steps that you can take toward making your clients happy when they Tweet you with questions, comments, or concerns.
Does Panda 4.0 have you thinking about how you should improve your website? Call The Search Ninjas today to request a free SEO audit: (410) 929-5610.