Marketing Links for Lawyers: This Week’s Ninja Stars (5/12/2014)
The most interesting online marketing article we read this week was about implied links. An implied link, also known as a citation, is when your business or branded product is mentioned by another site but is not hyperlinked. Why are implied links important? Tommy Landry at the Business2Business blog has evidence that the Google ranking algorithm like to see implied links – and that implied links may gain even more importance as hyperlinks lose importance.
What other interesting articles did we read over the weekend?
- Understanding Audience Intent. When it comes to content strategy, you have to understand that the world doesn’t begin and end with optimizing articles for certain keywords. In fact, the future of content strategy focuses on helping your audience and providing useful, relevant information. On the Moz Blog, Laura Lippay writes about audience intent – and how you can successfully create content for your ideal client.
- Marketing and Instagram. Chad Egeland at Social Media Today has news for you about Instagram: it’s not only one of the most popular social media websites, it’s also the best image-based social media website. How can you use it to your advantage? He suggests filling out your bio carefully, learning to use hashtags correctly, and learn how to use helpful third-party tools. Read the whole article to learn two more tips and to get all the details.
- Growing your blog readership. Your blog can help build your authority and create new business – but how can you gain a bigger audience? At ProBlogger, Stacey Roberts shares five tips about how to grow your readership. Our favorite tip: make sure that your content is highly shareable; that is, it makes the sharers look interesting, smart, or cutting-edge.
- Learn about implied links. You’re probably familiar with hyper links, but what about implied links? Tommy Landry at Business2Business believes that implied links, also known as citations, will become an increasingly important aspect of Local SEO in future years. Read the full article to learn why you may want to keep implied links in mind when developing your marketing plan.
- A few inspirational words about deadlines. One of the biggest issues we see when helping attorneys and other professionals with their marketing plans is the good intention without follow-through: businesses simply don’t finish what they have started when it comes to marketing strategy and tactics. This week on his blog, Seth Godin has a simple message: set a date to finish your projects and hit your deadlines. We couldn’t have said it better ourselves.
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