Marketing Links for Lawyers: This Week’s Ninja Stars (4/14/2014)
This week, three of our articles are all about branding: defining what your business is, what your business does, and how your business does it. Far too often, attorneys and other professionals assume that branding is for other sorts of businesses, like sandwich shops and skateboard companies, but this couldn’t be farther from the truth. Branding is what makes your business (and you) memorable and recognizable. It’s also what separates you from the competition.
Below, read about three very different aspects of branding: emotional branding, over-branding, and personal branding. After you’re done reading, ask yourself what small changes you can make to your website and marketing plan to improve and promote your brand.
- Learning all about emotional branding. Many consumers are making decisions these days based on how they feel in addition to what they need. Your brand must convey emotion in addition to the regular old information of what you provide and how you provide it. At Smashing Magazine, Rick Sloboda explains how emotional branding can put you ahead of the competition and truly touch potential clients.
- Email marketers: are you doing these three things? Drew Hendricks at Small Business Trends lays out the big benefits of email marketing, including building your brand and driving traffic to your website. Then he asks three important questions that could make your email campaigns even more successful. Want to learn more about A/B testing, data analysis, and social sharing? Read the full article by clicking above.
- Avoiding overly branded content. You want your content to promote your brand, but is your branding overshadowing your words? Matthew Bryan Beck explains on his LinkedIn blog how many companies are making their content too dry, too boring, and too covered in logos to do it’s job: informing readers and being useful. Read the full article to learn how to let your content breathe without over-branding.
- Understanding the hashtag. All the kids are doing it – shouldn’t your business be taking advantage of hashtags in your social media marketing? TopRank Online Marketing explains how the hashtag can help build your brand and sell your services as well as how hashtag misuse can hinder your goals and alienate followers. Read more from blogger Nick Ehrenberg.
- Five tips for personal branding. Especially if you are an attorney or another processional, you can’t just worry about branding your law firm, you also have to worry about branding yourself: people don’t hire law firms, they hire attorneys. In this article by Donna Rachelson on bizcommunity.com, read about the basics of branding yourself, from understanding why you are unique to developing your origin story.
Building your brand begins with building a great website. If you need assistance with your business’ web design, SEO, or content, we are here to help. Call The Search Ninjas today: (410) 929-5610.