Marketing Links for Lawyers: This Week’s Ninja Stars (3/3/2014)
It’s finally March. Although there’s still snow on the ground across much of the country, it is time to start thinking about spring cleaning. At home this might mean finally organizing your garage or giving your carpets a deep clean. At your business, it should mean taking a good hard look at your marketing strategies, from your content creation to your linkbuilding campaigns to your social media advertising.
Here are some links from the past week that we think can help:
- Tool: Facebook Custom Audiences. Figuring out how to advertise on Facebook can be overwhelming, and it can be easy to make the wrong choice. SEER Interactive’s Megan Ginecki takes a closer look at one option that could be a great choice for lawyers and other professionals: custom audience advertising. Click the link above to learn more about what a custom audience is and how it can help you get more followers and clients through Facebook.
- Get Serious About Engaged Time. Are you obsessed with page views and web traffic? You might be focusing on the wrong metric for measuring the success of your online campaigns. Paul Fredrich at Content Strategist explains that the best way to tell if your efforts are working is through measuring engaged time – the amount of time a user spends on a page, connecting with your content. After all, it’s not about how many people find their way to your website, it’s what they do after they are there.
- Study: Tough News About Content Marketing. The Content Marketing Institute has released a new study with some shocking results: even though almost all companies are engaging in content marketing, only 48 percent actually have a content strategy in place. In other words: more than half of all companies are producing content without a real plan. Sounds like a pretty big waste of money and effort to us. Read more about the study in Brian Clark’s post on Copyblogger.
- How Can Your Boring Business Succeed in Social Media? Even though you provide important services and help people every day, you probably realize that your business isn’t as exciting as some as the others out there – like those in the entertainment industry. Why should anyone follow your dry, professional company on Facebook or Twitter? Irfan Ahmad at Social Media Today has created a helpful infographic that shares three big strategies for “non-sexy” companies that want to find success in social media. He includes real-world examples of successful campaigns by companies like Tampax, Allstate, Sharpie, and Staples.
- Are links losing their value? We are already dealing with the changing face of keywords – do we also have to worry about hyperlinks losing their importance? Rand Fishkin of The Moz Blog explains that while Google’s ever-changing algorithm is giving some links less weight, it is giving certain types of links more weight. The new trend may be quality of links over quantity of links.
Did these links inspire you to get a content strategy, start advertising on Facebook, or take a closer look at your linkbuilding campaigns? Call The Search Ninjas today to request a free local SEO audit to get started: 855-529-6465.