Marketing Links for Lawyers: This Week’s Ninja Stars (3/31/2014)
This week all of our links have to do with the social media platform for professionals, LinkedIn. Why? In the past few days, LinkedIn was in the news for two different but equally interesting developments. First, they announced two new tools that will help users with their content marketing efforts. Next, a study found that LinkedIn is more likely to send engaged readers to your website than either Facebook or Twitter.
Both of these news items remind us that although it isn’t always on our radar, LinkedIn can be an extremely useful resource for both your business and your career. Spending time engaging your connections, posting content, and participating in groups can mean finding new clients and establishing yourself as an authority in your field and in your geographic area.
Ready to start improving your LinkedIn skills?
- 35 Ways to Improve Your LinkedIn Profile. Let’s start with the basics. This week Pamela Vaughn at HubSpot shared 35 different ways that you can make your LinkedIn profile better, from switching to a customized URL to making your online portfolio look better. This is a must read for anyone who wants to harness the full power of LinkedIn for their business.
- Learn About LinkedIn’s New Content Marketing Tools. LinkedIn has launched two new tools to all of its users, both related to content marketing. According to Search Engine Journal, one of the new tools, Content Marketing Search, provide users with analytics related to how others are engaging with their paid and organic content and then gives recommendations on how users can improve their score. Read more and watch a video on the new tools by clicking the link above.
- Why LinkedIn May Be Better Than Facebook. The Next Web reported on a surprising study conducted by social discovery company Shareaholic: LinkedIn beats out both Facebook and Twitter when it comes to user engagement with links. In other words, users are more likely to stay on a website, click around, and visit more pages if they found your page through LinkedIn. The other two top engagement performers? YouTube and Google+.
- 11 Things You Aren’t Doing on LinkedIn – Yet. Business Insider writer Richard Feloni lists ten things you can do on LinkedIn that can help you network, establish your authority, and get more people to your website. For example, have you recommended and endorsed others on LinkedIn? Or have you joined any groups to extend your influence? Some of these tasks take just a few minutes but can make a huge difference when it comes to finding success though LinkedIn.
An increasingly important aspect of SEO involves managing your social media accounts and promoting your content. Need help? Call The Search Ninjas today to request a free local SEO audit to get started: 855-529-6465.