In late November of this year, Moz launched their Biennial SEO Ranking Factors Report which identified some of the most important ranking factors for both organic and local SEO. As Google continues to evolve as a search engine, the difference between local ranking factors and organic factors is likely to become less apparent. More people are using their mobile devices to search for local products and services than ever before, with the local results being served above the fold.
MOZ and SEO professionals continue to push links and citation listings as the most important ranking factors. In the 2018 Moz Ranking Factors Report, links and/or citations are among the top factors listed.