One strategy that many business owners incorporate in their online strategy is the use of Google Adwords. Since Google is the largest search engine on the Internet, many CEOs advertise with certain keywords. However your direct competition may be stealing your business from you by using certain tricks to appear first in the sponsored ads in search engine results.
Here are some things you should do to gather information on what your competitors are doing on Adwords:
Semrush is a tool that allows you to enter a competitor’s URL and discover what keywords they are bidding on. This vital information can help you determine what keywords you should bid on, as well as how much per click you are willing to spend.
However, semrush is only available with a membership, but since over 184,000 people are using it, you should greatly consider using it as well. There is a good chance that some of your direct competition is using semrush to gain an Adwords advantage.
Type your main keyword into Google
This may seem simple, but it is very effective. Once you have typed your main keyword into Google, you will see who your top competitors are. To be on the first page of Google, you must be indexed within the first 8 to 11 results. However, you must understand that it is not always the highest bid on keywords that wins. Google also takes website quality into consideration. Therefore, to gain an advantage over your competition, you must also have a top quality website.
Use Google keyword analytics
The free keyword tools may not be very comprehensive, but they give you a free chance to look at the competition for certain keywords. If your keywords are very popular, there is a great chance that you will have a lot of competition, and you will have to bid very high for that keyword.
However, you may find that some related and popular keywords do not have a lot of competition, allowing you to monopolize on that keyword.
Take all of this into account the next time you gather information on your competition. Knowing is half the battle, even in business.