Law Firm SEO

SEO For Law Firms

SEO for law firms

Search is the number one way in which Internet users find legal websites. The higher a law firm ranks in search engine results from Google, Bing, and Yahoo!, the more likely they are to be found by potential clients. When done correctly, SEO brings your ideal client right to your virtual doorstep.

SEO for law firms is no longer a secret.

Attorneys and legal website designers across the country are using SEO to improve their search engine rankings. The market has become increasingly competitive, and staying on top requires more creativity and effort than ever before. For an attorney to build a successful Internet marketing strategy, he or she must view it as an investment. Ranking well and attracting ideal clients requires money, time, and a willingness to be flexible.

Some very motivated attorneys handle their own SEO. This can be successful if they learn the ropes and implement the latest strategies, but it takes time. Many find the money they save is not worth the effort it takes to achieve high search engine rankings. After all, your main responsibility as an attorney is to serve your clients, not market your business online. Unfortunately, without a marketing plan, your law firm will suffer.

Working with a professional SEO company can save your firm time and ultimately generate more business than ever before from your law firm website. You get to hand over the marketing to a pro and spend your time focused on what you do best: fight for your client’s rights.

Who uses professional Law Firm SEO services?

What does professional SEO do that you might overlook if running your own Internet marketing campaign?

  • Ensure keywords and phrases are used properly in content, as well as page titles and meta descriptions
  • Optimize page and site load speeds, so clients do not grow impatient and give up on your site
  • Improve the internal link structure of your law firms website
  • Configure the IP address properly
  • Prevent broken outbound links, especially when your firm’s blog links to various news stories
  • Configure the sitemap
  • Maintain the overall quality of the site, which includes writing, editing, proofreading, and posting content

Additionally, legal SEO professionals monitor off-page attributes, such as:

  • Coordinating and maintaining quality inbound links to the law firm’s website
  • Managing social media campaigns on sites including Facebook, Twitter, Google+, LinkedIn and others
  • Monitor your firm’s active presence on local directory sites, which improve how your site ranks for local search terms
  • Building a strong presence on business review sites and boosting an attorney’s overall reputation online

Even if you understand what goes into managing all of these components, do you really have time to do so?

Wouldn’t you rather spend your time focused on helping the clients brought to your firm by your website?

SEO for Law Firms is Challenging and Time Consuming

Law firm SEO

Even if you build a great site or have someone build a great site for you, it requires ongoing attention. A static site can only do so much to achieve high search engine rankings and educate site visitors. For potential clients to find your site and stick around once they arrive, you must offer dynamic content and continue to build a reputation for your law firm on the Internet.

You have the option of managing your SEO and Internet marketing on your own, but professional support makes it easier to stay up to date with the latest developments.

Over the last year or so, Google has rolled out more than 50 updates. It uses more than 200 factors to rank a page. Keeping on top of these changes and understanding how to implement the best strategy is a full-time job. You need a full-time expert to keep your law firm site current and ranking high.

The Search Ninjas has years of SEO experience. We have worked with large law firms and solo attorneys. Clients have come to us from all over the country asking for high rankings that convert to clients and we have delivered. Time and again, our sites achieve high ranking and bring clients to your front door.

For a free initial consultation on how The Search can help you gain #1 rankings on Google, Bing, and Yahoo! for your keywords, please contact us for a free initial consultation.

Recent SEO Blog Posts

Google Vs. Yelp: Is Yelp Going to Lose Power (And Users)?

Google Vs. Yelp: Is Yelp Going to Lose Power (And Users)?

In the past few months, tensions have grown between two internet powerhouses: Google and Yelp. The main conflict? Both companies seem intent on being the most popular destination for local business searches and local business reviews. While Google has taken several steps to dethrone Yelp, Yelp has fought back by claiming Google isn’t playing fair. Let’s take a look at the timeline: Earlier this year, Google made some significant changes to their algorithm – the formula they use to rank search results. Although we don’t know exactly what those changes were, many have noticed that they may have affected which review sites[...]
Marketing Links for Lawyers: This Week’s Ninja Stars (6/30/2014)

Marketing Links for Lawyers: This Week’s Ninja Stars (6/30/2014)

This week, all of our highlighted articles are about business blogging – you know, that thing you should be doing regularly, but that always seems to come last on your to-do list? We hope that the below posts will remind you why business blogging is extremely important to your SEO and your online marketing plan, especially if you are an attorney or run a law office. From Google Authorship changes to adding images to building your subscribers list, we have lots of imperative information about business blogging up ahead: Email list building through your blog. Your blog should actually be doing work[...]
Website redesign tips: 10 Ways to ensure a smooth transition

Website redesign tips: 10 Ways to ensure a smooth transition

It's very common, hopefully, for you to launch a new version of your website every few years. Times change, technology evolves, and it's important for you to "keep up with the Joneses", aka your competition. You know what they say: "evolve or die". But is redesigning your website as easy as drawing up a new layout, putting up some new pictures, and changing a few things around? Well, hopefully your website design agency makes it seem that easy, but in reality, a lot goes into redesigning your website. Make sure your website redesign implements the following: 1) A responsive layout It's no secret[...]
What Does The Newest Google Update Mean to You?

What Does The Newest Google Update Mean to You?

Google announced a major search algorithm improvement today "that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness". The examples of the types of searches that will now result in more relevant results were: Occupy Oakland- a news event Other reoccurring events such as the Presidential Election, an NFL score, or the recent Exxon earnings, and Frequent updates- but they didn't really give an example to put this into context. The newest update seems to be a new way for Google to weed through the millions of websites on the overpopulated[...]
No thumbnail available

How to Find a Web Designer for Your Law Firm Website

Not every web designer is the right choice for every small business, and not every small business is right for every web designer. Making sure that you choose a great web design firm to renovate or create your website is vital – and so is knowing what you want out of the process. At The Search Ninjas, we want our potential clients to get the product that they want, whether or not we are the right web design provider for them. Below, read six questions you should ask so that you can find the right designer for your law firm’s specific[...]
Lawyers, Want to Improve Your Local SEO? Take a NAP

Lawyers, Want to Improve Your Local SEO? Take a NAP

Some of the ways that you can improve your local SEO are extremely simple and yet very few business and law firms take advantage of them. There is perhaps no better example than how attorneys display and use their name, address, and phone number (NAP) online. Your NAP is important for two very different reasons. The first reason is obvious: clearly displaying your contact information makes it easier for potential clients and website visitors to find you and take the next step. The second reason is not as well known: consistently displaying your NAP on the web is great for search[...]
Internet Marketing Steroids: Fake Reviews for Lawyers

Internet Marketing Steroids: Fake Reviews for Lawyers

Real vs fake, the Internet's main debate and yet primary marketing technique. If you can come up with a video that can make you wonder "hmm... is that real? (Kobe jumping over a speeding car, college kids making insane beer pong shots off of skateboards, etc.)", you're probably going to get some exposure. Then again, there's the obviously fake like those cheesy "Trainers Hate Him" banner ads or most women's fake boobs (okay we'll stay on point here just wanted to make sure you're awake and ready for this). Google Places is THE driving force for any local business that wants to be[...]
Debunking The "SEO is Dead and Google Killed It" Myth

Debunking The "SEO is Dead and Google Killed It" Myth

Your Law Firm's SEO Will Either: Whether you're a managing partner at a law firm, an in-house marketing administrator, intern, SEO'er, designer or programmer, content writer, or anyone else who has done a Google search in the past year to find out how well your website ranks, if you've looked into ways to improve those rankings to get more local, relevant traffic to your website, you've made which of the following statements to either yourself or to someone else in the past year: a) "Google and Matt Cutts hate SEO". b) "SEO is dead." c) "Why won't me website's rankings improve? Ugh, I need[...]
Website Load Times: Time to First Byte

Website Load Times: Time to First Byte

How quickly a website loads is still important when it comes to improving a law firm website's SEO (search engine optimization), and one factor of a website's load time is the time to first byte (TTFB). There was a very good blog post on today discussing TTFB, explaining what goes into calculating TTFB, and ways to improve time to first byte for your website or blog. According to the post: Working with Matt Peters from Moz, we tested the performance of over 100,000 websites returned in the search results for 2000 different search queries. In that study, we found a clear[...]
Harnessing the Marketing Power of Google Authorship

Harnessing the Marketing Power of Google Authorship

What truly gives a piece of content authority? The best answer is contained in the word authority itself: the author of the content. When you read a book, you are almost always aware of who the author is when you open to the first page. When you are on the internet, however, the author is often less clear. But in all cases, knowing the author changes how you feel about what you are reading. For example, would you rather read an article about child custody law written by a bitter single parent, by faceless content provider, or by a family[...]