Okay so I’m sure that I don’t have to tell you about how important Google+ Local is to your law firm’s search engine visibility, but in case I do actually have to tell you, here you go:
It’s super important.
Whenever you do a geo-based keyword search on Google for something like “Maryland injury lawyer” or “Baltimore urinated upon attorney“, you’re likely going to see those little red pin results displaying addresses and phone numbers of some local law firms relevant to your search query. Those are Google+ Local results, and instead of sounding like a broken record every time I emphasize the importance of Google+ Local (previously and/or commonly referred to as Google Places, Google Maps, and Google Local), feel free to check out the resources at the end of this blog post to get caught up.
For those of you who may wonder from time to time why your law firm’s Google+ Local impressions have dropped off, here’s a tip: poke your profile.
What is a poke, you might ask? A poke is kind of similar to turning your cell phone off and back on again and all of a sudden it has a perfect signal, or rebooting your computer.By poking your Google+ Local profile, you’re telling Google that you’re constantly keeping your information fresh and relevant, versus keeping everything on auto-pilot. I know, I wish that all you needed to do was add a bunch of fresh content to your website also, but the truth is that there is a lot more to ranking well on Google+ Local (adding the location to Google Mapmaker, building citations, advanced on-page markups, etc.) and now you can add poking to the long, time-consuming list of tasks that you need to complete on a regular basis to stay ahead of competing law firms in your area.
So now you’re asking- how do I “poke” my profile?
And the answer is pretty simple.
- Log into Google Places for Business
- Click on “edit” next to the profile that you’d like to poke
- Scroll directly to the bottom of the screen and click “submit”
And there you go, you’ve just poked your Google+ Local profile. You do, of course, want to update any information that has changed when you’re in the edit screen, and it probably wouldn’t hurt to add some photos or videos if you have a couple of minutes to do so.
One interesting note about poking your profile is that Linda from Catalyst Marketing has actually seen Google recommending to users that they poke their profiles on a regular basis, so don’t think that this is some crazy black magic trick that we came up with.
Google+ Local Resources That We Promised to Share:
Image credit: Archer/FX