This week, Google announced that Panda 4.0 has been released: an algorithm update that refines how the search engine giant indexes and ranks web pages. This latest Panda update is another effort by Google to guide search engine users to the best quality content on the web while punishing websites that produce spammy or unhelpful content. However, because Google does not release the details surrounding how their algorithm works, SEO experts are left guessing what changes were made.
What does this update mean for attorney websites and their SEO strategies?
What we currently know about Panda 4.0
Google has only stated a few facts about Panda 4.0, including the fact that it affects about 7.5 percent of English-language websites. Google has also implied that this update has unleashed a softer, gentler panda that is kinder to small companies and websites – and that this update should undo some of the harsher changes of previous pandas.
At the same time, search engine experts and the marketing community have been piecing together some further facts about Panda 4.0. For example, initial analysis shows that some of most adversely affected websites include
While some big websites lost out, some smaller sites with better quality content are ranking more highly:
What should you do following Panda 4.0 to help your website?
Many agree that it’s too early to really know the full effects of Panda 4.0, and that it’s therefore too early for anyone to react too drastically to the news. However, even though we don’t know many details about the algorithm update, we do know a lot about Google’s overall plan to perfect their search engine ranking procedure.
No matter what changes Panda 4.0 should bring, your attorney website should continue to focus on the following goals:
- Produce consistently high-quality, interesting, accurate, and relevant content.
- Make your website user-centered and provide users with answers to their most pressing questions.
- Make your website easy to navigate, easy to read, and easy to understand.
- Getting coverage from trusted media sources and industry leaders.
- Engaging proven, evergreen, white hat SEO techniques.
- Avoid black hat marketing tactics, such as keyword stuffing and link buying.
Panda 4.0 will not be the last time that Google updates their procedures for ranking websites. To stay abreast of the changes and make sure your website still comes out on top, it is vital to get help from a SEO specialist. At The Search Ninjas, we can make certain that your law office is as prepared as possible for the next Google algorithm update – and that your users have an excellent experience when they find you on the web. To learn more about our services or to request a free SEO audit, call us today: (410) 929-5610.