Creating and maintaining a successful law firm website is a balancing act: you have to think about design, usability, content, SEO, and local marketing all at the same time. You also have to acknowledge that the world of online marketing and search engine optimization changes every day.
This week, we are taking a look at some of the top stories and most helpful blog posts in the industry, from how to increase recurring readership on your blog, to how to measure the success of your SEO. Ready to dive in?
• Building a Magnetic Blog. At Search Ninjas, we often talk to clients who are obsessed with getting lots of traffic, but who don’t understand the value of reoccurring traffic. This article, from ProBlogger, shares four tips about how you can get reader to keep coming back to your blog again and again. Remember: having a solid base of regular readers means having a group of people who are happy to promote your business, link to your website on social media sites, and refer you to friends.
• Ten Superior SEO Stats. As keywords lose their power and as keyword rankings lose their fizzle, how can we continue to accurately analyze the effectiveness of our SEO strategies? Cyrus Shepard from The Moz Blog shares ten fantastic ways that your law firm can continue to measure its online marketing success without relying on keyword data.
• YELP! Best Practices. What’s the best way to guard against that single, scathing review on your law firm’s Yelp page? Kathryn Cudemo of SEER Interactive explains that the best way to drown out the oddball negative review is with a sea of positive reviews from happy past clients. But how do you get those reviews? Read the rest of the article to find out.
• Eight Lies About Content Marketing. Business Casual Copywriting shares eight big fibs that you might believe about content marketing – and author Joel Klettke will gladly inject a bit of humor into his post to make hearing the truth a bit easier on you. From what article length is really the best to the true definition of content strategy, this blog entry is filled with useful information for anyone who cares about the quality of their content.
• Google Goes After Top-Heavy Webpages. According to Search Engine Land, Google’s Matt Cutts recently announced that the company has once again updated its page layout algorithm. This time the search engine giant is penalizing sites that don’t have enough content “above the fold” as well as sites that have too many ads near the top of their page. Click the link to learn how to avoid being burnt by a top-heavy website.
Have any of these articles inspired you to redesign your webpage, revitalize your content, or rethink your marketing plan? The Search Ninjas can help. Call today to request a free local SEO audit to get started: 855-529-6465.