Adwords are a great tool for any law firm or solo practice. However, lawyers need to have a strategy before and during their Adwords campaign. Here are some tips you should implement in your Adwords strategy.
Discover your Funds
You should never start an Adwords campaign before you discover how much money you can put towards it. Every keyword has a different bid price based on popularity and competition. Therefore, not every word costs the same per click. You need to find the best and most inexpensive keywords to use for your campaign, and how much money you can put towards them everyday.
It is not uncommon for a business to spend hundreds of dollars everyday for a successful campaign. However, if you are a new business, you may not want to take such an investment risk. You may first want to test your campaign with a small amount of money to see if you receive a good return on your investment for the keywords you select.
Find your keywords
Going along with the last point, you should strategically choose your keywords. You can easily lose hundreds of dollars if you do not select keywords that specifically relate to your product or service.
Determine what the goal of your law practice is. If you aim to market automobile accident law, your keywords should completely revolve around that practice area. However, the actual term “car accident lawyer” will probably cost you more than a few dollars per click because it is such a broad term. As you get more specific with your terms and experiment with different variations of your keywords, the cost per word should reduce.
Use an Analytics Program
If you plan on investing in Adwords, you absolutely must use an analytics program. Of course, one of the most popular analytics programs is Google Analytics.
With Google Analytics, you can keep track of where your visitors are coming from, what keywords they are using to find your site, what browser they are using, what country they are from, and much more.
Knowing these statistics will help you determine what actions you should take towards your overall marketing strategy.
Adwords is a very effective and fast way to grow your business. However, there is a risk associated with this investment. You must make sure you take every precaution before you put funds towards Adwords.