You probably hear a lot about how important SEO is, especially from us, the people who special in it and obsess over it. We think that it’s an awesome way to increase traffic to your website, find ideal clients, and ultimately improve your business. We also think that it’s an awesome way to make sure your users are getting high-quality, relevant, and useful content.
But – and this is a big but – we also want you to understand that SEO is not a magic bullet will solve all your problems and reveal all of the answers. We talk all the time about the benefits of SEO. Today, we’re going to discuss what SEO isn’t.
- SEO isn’t the only online marketing strategy you need. One of the biggest marketing mistakes that we see is small businesses putting their entire marketing budget into one thing, whether it is pay-per-click ads, television spots, or SEO. Yes, making a significant investment in SEO can truly help your business. But once a customer or client finds your website, how or why will they contact you? As important as it is, SEO is only one puzzle piece in the greater marketing picture.
- SEO isn’t a quick trick. When will be on the first page of Google? might be the most common question we are asked. The answer is probably disappointing: great SEO takes time and isn’t a series of one-step tricks of the system. If you are talking to an SEO expert who claims that SEO is easy if you know all of the inside information, run away! SEO takes thought, planning, and analysis. And truly great SEO for one small business might not be truly great SEO for a different kind of business.
- SEO isn’t what it was ten years ago. In fact, SEO isn’t what it was ten months ago, either. While SEO might be able to retain a very basic definition – the process of making your website more visible to search engine users – the steps and strategies surrounding SEO changes with every Google update and every advancement in technology.
- SEO isn’t a cure-all. If you have bad web design or low-quality content, bringing in an SEO expert to optimize your pages isn’t going to fix the whole problem. Your goals shouldn’t just be to get more traffic to your website, they should also include helping those people and getting those people to take the next step and contact you. If you have great SEO but other aspects of your online marketing stink, the great SEO don’t matter one bit.
Do you want to find out more about the state of your SEO, and how your SEO can work harder for you? Call The Search Ninjas today to request a free SEO audit: (410) 929-5610.