The term link building refers to a website obtaining more links from external websites in order to improve the amount of authority (or “link juice”) that the website will have with major search engines, which will, in turn, improve the website’s search engine rankings.
A major part of Google and other major search engines’ algorithm is the quality and quantity of inbound links that a website has when it is determining how high that particular website has.
A law firm or attorney website which has less links from lower-quality websites will not outrank a website that has more links from other websites which are of higher-quality and/or authority.
When it comes to how well a legal website ranks for a particular keyword, the anchor text that is used in the links from other websites is also a factor that is used in determining a website’s rank.
Common (white-hat) link building tactics for attorneys and lawyers include:
- Press release syndication
- Article syndication
- Link Bait
- Video distribution
- Guest Posting
- Blog commenting
- And more…
For more information on link building, visit the following resources:
Search Engine Ranking Factors -SEOMoz
Google Penguin Update – Wikipedia
Link Building Post-Google-Penguin -Search Engine Journal