Web design is always evolving – but does that mean that you have to constantly redesign your attorney website? While small changes in web design trends and innovations don’t necessitate regular overhauls, bigger changes to the online world mean making the jump to a new design as soon as possible.
Perhaps the perfect example of a big, new, important innovation in web design is responsive websites: sites designed to resize themselves automatically based on the size of the user’s browser, whether they are on a desktop, laptop, tablet, or mobile phone (Need an example? You are using a responsive website right now!). Businesses with responsive websites no longer need to worry about whether their site looks good on a smart phone or an iPad – they have peace of mind that no matter where their user is or how they are accessing the website, they can find the information that they need and connect with your business.
Currently, the majority of websites aren’t responsive – this is a relatively new innovation that is still gaining momentum. But there are lots of reasons to switch over, and soon. Let’s look at the most important benefits:
- You improve user experience. This is huge: your user will have an easier time navigating your page. This means they are more likely to have a positive experience and more likely to find what they need. They are less likely to leave your page immediately if they are searching for information from their phone.
- You will be ahead of the competition. Right now, many smaller businesses and law firms don’t yet have responsive websites. Redesign your page now, and you could find yourself getting traffic and clients that your competitor is losing because they don’t have a viable mobile website.
- You are improving your SEO. Google loves responsive websites: they benefit the user, they work great on different devices, and they are easy to search. In addition, having a responsive website lowers your bounce rate because visitors are less likely to leave because they spot poor, hard to navigate design.
- You can analyze your user data more easily. Having a separate mobile website means having double the trouble when it comes to tracking and analytics. A responsive website puts all of your data in one place.
- You can save lots of time. In the same vein, not having to worry about different types of users visiting your different websites means not having to spend time maintaining different sites, cross-posting, and other issues.
- You can get better local results. Google developers and independent researchers have both suggested that responsive websites get better play in localized search results, meaning that responsive web design could help you find more ideal clients in your geographic area.
The Search Ninjas recently switched over to a responsive design – are you ready to make the leap? We can help. Call the Search Ninjas today: (410) 929-5610.