Many Internet marketing agencies provide just one component of Internet marketing. They might offer SEO or website design or analytics solutions for clients, but send you elsewhere when you need something beyond their single service.
Unfortunately, when law firms rely on two or more companies for these services, it results in a broken process. The objectives of your Internet marketing campaign are not cohesive and there are often gaps in the process. Working with a single company to design your site, run your campaigns, and handle all aspects of your Internet marketing creates a seamless process from beginning to end.
How does Search Ninjas help streamline the Internet marketing process?
We specialize in designing and developing lawyer and law firm websites that are aesthetically pleasing and fully-optimized. Optimized sites are easily found by the search engines. Google, Bing, and Yahoo! all play a vital role in whether or not potential clients find your site. To have a successful online marketing plan, you MUST make these search engines happy. We give you a site that looks great, provides the information potential clients seek, and appeals to the Hummingbirds, Penguins, and Pandas that are responsible for whether these potential clients ever find your site.
It’s a Zoo in Here!
If you are unfamiliar with how Google and other search engines work, terms such as “penguin” and “hummingbird” might sound a little crazy. These are the names of recent updates to Google’s system and in each case, they had a significant impact on how sites ranked.
The days of plastering a web page with a bunch of keywords related to your industry are long gone. For people to find your site, it must be high quality and feature the type of information potential clients need when choosing a law firm.
Keywords are still important. However, they are only part of the elaborate mix of building a successful website and online marketing campaign. If you want your site to be an important part of your law firm’s marketing plan, it must feature all of the things a search engine wants. You need an Internet marketing company that feeds the “penguins” and “hummingbirds” and knows what to expect with each and every update.
How we help your website rank high so your law firm’s business grows
For more information on our design/development services, or to receive a free consultation, please contact us to see how the Search Ninjas can help you maximize your website’s performance.