SEO For Law Firms
Search still remains the number one way that Internet users find legal websites, and it’s a proven fact that higher rankings on major search engine like Google, Bing, and Yahoo! leads to higher quality visits and more visibility. SEO for law firms is also becoming increasingly competitive, and attorneys from all over the country are becoming more familiar with SEO and how to rank well on Google and other major search engines.
For more competitive practice areas such as personal injury law, the amount of money and effort spent on law firm SEO increases each day. And in 2012, there are more family law, bankruptcy, and other types of attorneys who are active on the web and familiar with SEO for law firms than ever.
So how does a lawyer or law firm website obtain higher search engine rankings?
Well, there are some on-page attributes that can positively or negatively affect search rankings, such as:
- Keywords being included in the law firm website’s page titles, meta descriptions, content, etc.
- The Internal link structure of the law firm’s website
- Page and site load speeds
- IP address configuration
- Quality of website content (misspellings, character count, etc.)
- Number of broken outbound links (if a law firm has a blog, and it links out to various news stories, there’s a chance of those links becoming broken over time)
- Sitemap configuration
And there are some off-page attributes that are extremely important, such as:
- Number of inbound links that a law firm’s website or blog has from other websites.
- Quality and relevance of inbound links that a law firm’s website or blog has from other websites.
- A law firm or attorney’s activity on social media sites such as Facebook, Twitter, etc.
- A law firm’s active presence on local directory sites which are important for the law firm to rank well for local search terms.
- Presence on business review sites
Yes, there is a lot more to obtaining top search engine rankings than throwing up a few pieces of content on a website.
SEO For Law Firms is Difficult
And just like in law, you have the option to represent yourself and perform your own law firm SEO. But wouldn’t you rather leave it to the professionals? We’ve been performing SEO for law firms and solo attorneys for years, and specialize primarily in legal SEO. We’ve worked with hundreds of law firms throughout the country and are ready to help your law firm’s website find it’s way to page one and number one of Google so that you can stop worrying about losing clients to other law firms in your area.
For a free initial consultation on how The Search can help you gain #1 rankings on Google, Bing, and Yahoo! for your keywords, please contact us for a free initial consultation.
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