SEO FAQ's - The Search Ninjas

What is Anchor Text?

September 17, 2012
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Anchor text refers to the actual text that is being used in a link to another web page. In other words, if a web page included the following:
Please contact us for more details.
The words “contact us” would be the anchor text of that particular [...]

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What is Link Building and Why is it Important?

September 17, 2012
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The term link building refers to a website obtaining more links from external websites in order to improve the amount of authority (or “link juice”) that the website will have with major search engines, which will, in turn, improve the website’s search engine rankings.

A [...]

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What is Link Juice

September 17, 2012
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The term “link juice” is a commonly-used term within the SEO community which refers to the amount of authority that a website or web page has based on the quality and quantity of links that it has obtained from other web pages.

For a website to rank [...]

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What is a 301 Redirect?

September 17, 2012
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A 301 redirect is a way to tell a search engine that a page has moved to a different URL. A 301 redirect is different from other redirect methods because a) it is permanent, and b) it allows for any “link juice” or search engine authority that has [...]

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