What is Anchor Text?
Anchor text refers to the actual text that is being used in a link to another web page. In other words, if a web page included the following: Please contact us for more details. The words “contact us” would be the anchor text of that particular link. Anchor text is important when it comes to […]
What is Link Building and Why is it Important?
The term link building refers to a website obtaining more links from external websites in order to improve the amount of authority (or “link juice”) that the website will have with major search engines, which will, in turn, improve the website’s search engine rankings. A major part of Google and other major search engines’ algorithm […]
What is Link Juice
The term “link juice” is a commonly-used term within the SEO community which refers to the amount of authority that a website or web page has based on the quality and quantity of links that it has obtained from other web pages. For a website to rank higher on major search engines such as Google, […]
What is a 301 Redirect?
A 301 redirect is a way to tell a search engine that a page has moved to a different URL. A 301 redirect is different from other redirect methods because a) it is permanent, and b) it allows for any “link juice” or search engine authority that has been built to that specific page to […]