Anchor text refers to the actual text that is being used in a link to another web page. In other words, if a web page included the following:
Please contact us for more details.
The words “contact us” would be the anchor text of that particular […]
The term link building refers to a website obtaining more links from external websites in order to improve the amount of authority (or “link juice”) that the website will have with major search engines, which will, in turn, improve the website’s search engine rankings.