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Archive for the ‘PPC/Adwords’ Category

How to Capitalize on Past Visits Through Retargeting

You’ve probably heard this before, but not everyone who comes to your solo attorney or law firm site (more…)

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Case Study: The Importance of Landing Pages

This past Friday, a friend came to me exclaiming “My sales are down! My sales are down!” A (more…)

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Split-Testing Ads: What Should You Care About?

Optimization is key to pay-per-click success. That is, you should be constantly improving your ad campaigns to generate (more…)

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The Importance of Refreshing Your Ads in Google’s Adwords

Recently I attended an online marketing conference  in Seattle to find out the latest trends within PPC and (more…)

About George Murphy

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Tracking Live Chat In Google Analytics

So you’ve created a winning lawyer ppc campaign and are driving potential clients to your site. Your landing (more…)

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Attorney and Lawyer Keywords=Expensive

A recent info-graphic and study put out by Wordstream shows that Attorney and Lawyer-related keywords are among the (more…)

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Common PPC Scams by Legal PPC Providers

It’s no secret that the legal industry is one of the most competitive markets when it comes to (more…)

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Maintaining Your Adwords Campaign

Adwords are a great tool for any law firm or solo practice. However, lawyers need to have a (more…)

About George Murphy

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